Case Study - Face Facts Newsletter Email Marketing helps Beauty Salon keep in regular contact with clients
Face Facts are an award-winning beauty and body salon based in the spa town of Buxton, Derbyshire. They have been providing professional beauty and body care to clients since 1985. Whilst the company (and its therapists) are very active across popular social media channels, the salon needed a platform that would allow it to keep in regular contact with ALL of its clients.
As a solution to this, we suggested that Face Facts try a powerful email marketing tool called Mailchimp and now all their customers receive a regular newsletter outlining the very latest news, events and special offers from the salon. Email marketing has proved to be a real success and, each month, thousands of clients are sent a digest to their inbox of what’s coming up at Face Facts in the month ahead.
The newsletter follows the style of their website and is fully responsive… so it is just as easy to read on a mobile as it would be on a desktop PC. Good use of images and videos along with bite-sized snippets of text makes for great user experience and the response rate to the emails is very good; all opens and click-throughs are tracked so the salon can measure the success of each campaign with in-depth analytics.
Above all, the monthly newsletter ensures that EVERY client is kept right up-to-date with news and offers from the salon…including those who might not have seen all of the salon’s regular posts and exclusive offers on social media.
Face Facts have a premium subscription to take advantage of Mailchimp’s advanced features. Get More Kudos design, manage and send all of their campaigns. If you’d like to see if email marketing might work for you then please get in touch. For a small, one-off fee we can get you started by helping you set up a Mailchimp account, build your audience with sign-up forms on your website and/or Facebook and create your first campaign.