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Priori products from Face Facts online shop

Beauty Salon Launches Online Shop During Coronavirus Lockdown

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Beauty Salon Launches Online Shop During Coronavirus Lockdown Face Facts Online

Face Facts Beauty and Body Salon, which is based in Spring Gardens, Buxton, have recently launched an online shop during the coronavirus lockdown. Customers can enhance the results and experience of any skincare or beauty treatment with their recommended range of leading-brand products including PRIORI®, Vitage, Mii Cosmetics and many more.

These are the products that Face Facts use in their popular Salon and which their beauty therapists recommend. Their expert knowledge and commitment to customer satisfaction is key to what Face Facts offer as an online retailer of skincare, makeup and beauty products.

Rachel Clarke, Face Facts owner said: “We are spreading the professional, in-salon only, Cosmeceutical and luxury range to enjoy in your homes, and are excited to launch our new Web Shop. “We recognise that many of our skincare and beauty products are unique to our salon locally, so we want to be here to help customers with their at-home needs during the lockdown. We offer free delivery and a 10% discount off your first order.”

To complement the online store, Face Facts offer skincare consultations online or via Face Time. They also provide regular video tutorials on popular social media channels, which are proving very popular.

Take a look at the new online store here: https://www.facefactsbuxton.co.uk/online-shop/

Woman reading Face Facts newsletter on her mobile

Case Study – Face Facts Email Newsletter

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Case Study - Face Facts Newsletter Email Marketing helps Beauty Salon keep in regular contact with clients

Face Facts are an award-winning beauty and body salon based in the spa town of Buxton, Derbyshire.  They have been providing professional beauty and body care to clients since 1985. Whilst the company (and its therapists) are very active across popular social media channels, the salon needed a platform that would allow it to keep in regular contact with ALL of its clients.

As a solution to this, we suggested that Face Facts try a powerful email marketing tool called Mailchimp and now all their customers receive a regular newsletter outlining the very latest news, events and special offers from the salon.  Email marketing has proved to be a real success and, each month, thousands of clients are sent a digest to their inbox of what’s coming up at Face Facts in the month ahead.   

The newsletter follows the style of their website and is fully responsive… so it is just as easy to read on a mobile as it would be on a desktop PC. Good use of images and videos along with bite-sized snippets of text makes for great user experience and the response rate to the emails is very good; all opens and click-throughs are tracked so the salon can measure the success of each campaign with in-depth analytics.

Above all, the monthly newsletter ensures that EVERY client is kept right up-to-date with news and offers from the salon…including those who might not have seen all of the salon’s regular posts and exclusive offers on social media.

Face Facts have a premium subscription to take advantage of Mailchimp’s advanced features. Get More Kudos design, manage and send all of their campaigns. If you’d like to see if email marketing might work for you then please get in touch.  For a small, one-off fee we can get you started by helping you set up a Mailchimp account, build your audience with sign-up forms on your website and/or Facebook and create your first campaign. 

small plates of food in restaurant

Food For Thought

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*Photo by Jay Wennington on Unsplash

Food For Thought Whet More Appetites With Email Marketing

If you are in the business of serving up fantastic food – whether a snack bar or exquisite restaurant – then Facebook and Instagram are perfect channels for your business…this is the #foodporn era after all and both of these social networks are often brimming with pictures of delectable dishes, much to everyone’s delight.

Posting regular mouth-watering pictures of your premium dishes is a fantastic way to create engagement and encourage more footfall or bookings as both of these very popular social media channels work incredibly well for restaurants, bars, cafes and other catering businesses, but there is one very accessible channel which is often overlooked…

Email Marketing is a fantastic way to effectively market your business and is FREE (for up to 2000 contacts) using a service like Mailchimp. 

Email marketing ensures you keep in regular contact with your existing and potential customers and allows you to showcase popular dishes, announce updates to your menu or offer exclusive access to offers or promotions.

Getting people to subscribe to your mailing list isn’t as difficult as it sounds and can be done quickly and simply via social media channels, your website or even in person.

Email marketing is a professional and personal way to connect with and engage with more of your clients and should be considered a vital strategy if you want to reach a wider audience and grow your business.

Take a look at Mailchimp to learn more and get started

If you find the prospect of setting up and then managing an email campaign and regular newsletter rather daunting then Get More Kudos are happy to help. For a realistic and affordable fee, we can set up your Mailchimp account, help get new subscribers and then plan and deliver regular campaigns on your behalf.  Please feel free to get in touch with us for more information.